SHOW YOUR COLORS
Oct 16, 20
By now, you’ve probably noticed we have a new logo and name. The original Fi signature helped us kick off our goal of elevating the football accessories game, but our next play –transforming sport fandom into a modern fashion statement — called for fresh branding that captures our forward-thinking approach.
Accessories and garments have long been avenues for expression, boldly displaying the passion and frenzy that surrounds the world’s most popular team sport. While over the years, jersey, scarf and flag manufacturers have experimented with bold colors, unique materials and innovative designs, headwear never kept pace to express the same spirit of the game…until now.